Conversion rates in the travel industry range from less than 1 percent for travel package sales to just over 2 percent for the industry as a whole. Those are tough odds!
That fact is even more evident when you consider that the average travel consumer made 38 website visits before making a purchase. 38!
Improving the conversion performance at the funnel represents a huge opportunity for the travel industry as a whole. However, having a meaningful impact on the last stages of a purchase process can be difficult. Here are six ideas to help you get started.
At Blazer, we partner with ambitious brands and leaders that refuse to settle for less.
Blazer is the consulting firm that helps brands prove what drives customer value, and builds teams that deliver on it.
16 W. Martin St., 9th Floor, Raleigh, NC 27601
16 W. Martin St., 9th Floor, Raleigh, NC 27601