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How to Convince Your Boss to Invest in Experimentation: 5 Hard Truths

July 26, 2018

The Brooks Bell Team

How to hire your testing unicorn (without using magic)

July 23, 2018

Sam Baker

“Alexa, how do I A/B test my voice-enabled customer experience?”

July 18, 2018

The Brooks Bell Team

Eight Mistakes Every Rookie Experimentation Team Makes and How to Avoid Them

June 28, 2018

The Brooks Bell Team

White Paper

8 Mistakes Every Rookie Testing Team Makes (and how to avoid them)

Testing Your App Listing in the Google Play Store

June 4, 2018

Mike Adams

Segmentation, Personalization, and College Basketball

March 15, 2018

Reid Bryant

MOBILE-IZE THIS: What You Need to Know About Mobile Web Experimentation

February 28, 2018

Mike Adams

5 Behavioral Economics Principles To Apply To Your Website A/B Testing Strategy

February 14, 2018

Suzi Tripp

A/B Testing For Native Apps: Everything You Need to Know

February 7, 2018

Mike Adams

The Idea of Merging Behavioral Science and Product Management

February 1, 2018

The Brooks Bell Team

Ethical A/B Testing – How To Use Behavioral Economics for Good

January 18, 2018

Suzi Tripp

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