At Blazer, we help brands navigate uncertainty, challenge assumptions, and build organizations that thrive - and we do it through strategy, insights, and expert guidance.

2003 was the year we started blazing trails.

That was the year Brooks Bell founded our company with a bold vision: to eliminate bullsh*t in marketing. It was the same year the Human Genome Project was completed, the Blackberry was the most popular mobile device, and “online testing” conjured up thoughts of multiple-choice quizzes. Our first client, AOL, was locked in a battle with a scrappy startup called Google. And through our work with them optimizing pop-ups and emails, we saw firsthand how data could shape business decisions.

We help bold brands become industry leaders.

The landscape has evolved, and so have we. Today, we partner with brands to navigate complexity, understand their customers, and build organizations that operate with speed, clarity, and confidence.

Our services are no longer limited to optimizing experiences—now, we also transform the way our clients work. From breaking down silos to realigning teams around data and customer insights, we equip organizations with the structures, systems, and mindsets to drive sustained growth. Whether it’s designing more effective decision-making frameworks, refining operational strategies, or building a customer-first culture, we partner with visionary leaders to turn their ambition into action.

Our expertise spans digital strategy, analytics, customer experience, and customer research—all backed by a deep technical foundation and a commitment to white-glove service.

Welcome to the new reality of navigating customer expectations.

For decades, we’ve helped brands drive growth by staying ahead of shifting customer behaviors. Over time, one thing has become apparent: there is no “set it and forget it” in customer experience. What worked yesterday won’t work tomorrow. Brands that embrace change as a constant—not a crisis—are the ones that endure.

This constant evolution demands more than just great ideas or strong execution. It requires a new way of operating—one that embraces curiosity, enables agility, and removes the roadblocks that slow teams down.

3
Immutable
Truths

At Blazer, we believe there are three fundamental truths that define how organizations must think, act, and evolve to stay ahead:

Meeting customer expectations is a relentless pursuit. Customers are sending signals every day about what they need, how they feel, and what will keep them coming back. Brands that embrace continuous learning and behavioral understanding will be the ones that survive.

Every interaction, every touchpoint, every choice a customer makes is a signal. The challenge isn’t collecting this data—it’s creating a company culture that values curiosity, moves with speed, and strips away the internal barriers that get in the way of connecting these insights to action.

Becoming an insight-driven organization isn’t just about data or technology—it’s also about people, process, and alignment. To act on insights at scale, companies need the right people in place and empower them to make an impact; they need processes built for agility, and cross-team alignment on shared goals; they need technology that enables action, not complexity, and a clear, measurable ROI on customer-driven change.

The biggest obstacle to transformation isn’t lack of data, ambition, or investment—it’s internal politics, silos, and outdated processes that slow progress. Brands that break through these barriers will be the ones that reach the summit.

EXECUTIVE TEAM

Role
Greg is our fearless leader and visionary.
Chief Executive Officer

Gregory NG

Role
Claire drives transformational change for our clients.
Vice President, Strategic Consulting & Solutions

Claire Mague

Role
Mike keeps everything moving forward.
Vice President, Operations

Mike Adams

Role
Suzi is the connective tissue between our clients and partners.
Vice President, Insights

Suzi Tripp

Let's do
something epic.

At Blazer, we partner with ambitious brands and leaders that refuse to settle for less.

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Blazer is the consulting firm that helps brands prove what drives customer value, and builds teams that deliver on it.

16 W. Martin St., 9th Floor, Raleigh, NC 27601

16 W. Martin St., 9th Floor, Raleigh, NC 27601

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