Brooks Bell is an established leader in the emerging industry of conversion optimization. She started her firm, Brooks Bell, in the early 2000s to help bring a data-driven mindset to digital marketing departments, and quickly became the leading organization in the industry. Today, her goal is still the same: to help companies discover the people behind the data using advanced analytics, optimization and personalization strategies. The Brooks Bell team has generated more than $500 million dollars in value for industry leaders in retail, financial services, media, and technology.

A recognized thought leader in analytics and entrepreneurship, Brooks has been featured in publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. Most recently, Brooks spoke at the 2016 Democratic National Convention and has moderated events for Bill Clinton, venture capitalist Chris Sacca, and Chelsea Clinton.

Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact. She is dedicated to social issues and serves on the board of WalkFree.org, the largest movement in the world dedicated to ending modern slavery. She has also served as the president of the Entrepreneurs Organization, and as a board member of the Digital Analytics Association and the Raleigh Chamber of Commerce.

A native of Alaska, Brooks earned her B.A. from Duke University in 2001.